This year, Black Friday falls on November 23rd. If you’re like most people, you’ll want to take advantage of the incredible deals stores offer on this day. But how can you make sure that you’re prepared for the crowds and chaos? Follow these tips to make the most of Black Friday 2022!
As Black Friday nears, it’s important to start thinking about your ecommerce strategy. After all, this is one of the biggest and most valuable days of the year for many businesses.
Looking at past events and patterns is one of the best ways to predict how Black Friday will play out. And our 2022 Black Friday Ecommerce Strategy & Stats Report can help you do just that.
Inside, you’ll find the biggest trends of Black Friday 2022, so you can better predict this year’s performance. Plus, we’ve included actionable tips and advice to help you make the most of the day.
So if you’re looking to get a head start on your Black Friday planning, be sure to download our report today. You’ll be glad you did!
- 1 When Is Black Friday 2022?
- 2 Black Friday Online Traffic Trends
- 3 1. Plan your offers early
- 4 2. Promote your offers widely
- 5 3. Prepare your website
- 6 4. Have a contingency plan
- 7 5. Make the most of post-Black Friday sales
- 8 The Busiest Times For Black Friday Shopping
- 9 How To Reduce Cart Abandonment on Black Friday?
- 10 The Most Popular Products During Black Friday 2022
- 11 Black Friday vs Cyber Monday
- 12 1. Anticipate high demand and plan accordingly
- 13 2. Get your website ready
- 14 3. Promote early and often
- 15 4. Offer something unique
- 16 5. Give your customers what they want
- 17 Conclusion:
When Is Black Friday 2022?
Black Friday is always the last Friday in November, which means the date changes from year to year. In 2022, Black Friday will fall on 25th November.
However, it’s important to note that many ecommerce businesses will start their deals early and extend them into Cyber Monday (which occurs the following week), and into December. This includes all sectors – from fashion to electricals – so it’s important to establish a well-informed and functional Black Friday sales strategy well ahead of time.
If you’re thinking of running Black Friday deals in your business, start planning now and make sure you have everything in place to make the most of the opportunity.
Black Friday Online Traffic Trends
As Black Friday 2022 approaches, now is the time to start thinking about how you can make the most of the increased traffic and sales this event always brings.
If you’re not sure where to start, don’t worry – we’ve got you covered. Here are some tips on how to prepare for Black Friday and make the most of the opportunity:
1. Plan your offers early
The key to a successful Black Friday is having attractive offers that will tempt shoppers to part with their cash. So, start planning what you’re going to offer well in advance.
Think about what products or services would be most popular with your target audience and then come up with an enticing discount or promotion that will make them want to buy from you.
2. Promote your offers widely
Once you’ve got your Black Friday offers sorted, it’s time to start promoting them.
There are lots of ways to do this, but some of the most effective include using social media, email marketing and even paid advertising.
Make sure your target audience knows about your offers well in advance of Black Friday so they can plan their shopping accordingly.
3. Prepare your website
Your website is going to be one of the busiest places on Black Friday, so it’s important to make sure it’s up to the task.
Start by ensuring all your products and services are listed clearly and accurately. Then, test your website’s functionality to make sure everything is working as it should be.
Finally, think about ways to make the checkout process as smooth and easy as possible for your customers. The last thing you want is for them to abandon their baskets because the checkout process is too complicated.
4. Have a contingency plan
No matter how well you prepare, there’s always a chance something will go wrong on Black Friday. So, it’s important to have a contingency plan in place in case of any unforeseen problems.
Think about what could go wrong and then come up with a solution that will minimise the impact on your business. For example, if your website crashes, make sure you have a backup server that can take over the load.
5. Make the most of post-Black Friday sales
Just because Black Friday is over, doesn’t mean the sales have to end. In fact, many retailers continue to offer discounts and promotions in the days and weeks after Black Friday.
So, make sure you keep promoting your offers even after the big day is over. You never know, you might just entice a few last-minute shoppers who are looking for a bargain.
By following these tips, you can make sure you’re fully prepared for Black Friday 2022 and make the most of the increased traffic and sales this event always brings. Good luck!
In just a few days, it’ll be Black Friday – one of the biggest shopping days of the year. And we’ve got some amazing deals lined up for you.
So what can you expect? Well, we’re keeping most of the details under wraps for now, but we can give you a little sneak peek.
We’ve got discounts on some of your favourite products, as well as special offers that you won’t want to miss. So make sure you check back on Black Friday for all the latest deals.
We know that it’s going to be a busy day, so we’re also offering extended customer support hours to make sure that you can get the help you need.
So whatever your plans are for Black Friday, make sure you include a visit to our site – you won’t be disappointed!
The Busiest Times For Black Friday Shopping
As the clock strikes midnight on Black Friday, online shoppers are expected to be up and ready to click their way to the best deals. And they won’t be alone; retailers will also be preparing for the biggest shopping day of the year, with many offering pre-dawn sales and extended hours to accommodate the influx of shoppers.
For those who want to avoid the virtual queues, the early bird shoppers are expected to be online first thing in the morning; in 2022, online users across ecommerce increased in numbers from 8am onwards leading to the first peak time at 12pm (noon).
However, mobile users should take note that the peak time for online traffic from their devices was 9pm – a massive contrast to desktop activity, where the peak time for online shopping was 11am. So if you’re looking to score the best deals on your smartphone, make sure you’re ready to shop at night!
With millions of people expected to take part in Black Friday sales this year, it’s important to be prepared. By following these simple tips, you can ensure that you’ll be one of the first in line to snag the best deals.
As Black Friday approaches, ecommerce brands need to make sure their websites and advertising campaigns are ready to go. With 74% of users preferring to browse for sales on mobile devices, it’s crucial to have a fast and responsive website that can handle the increased traffic.
To ensure your website is ready for the Black Friday rush, here are a few tips:
- Make sure your website is loading quickly. A slow website will frustrate users and lead to lost sales.
- Test your website before Black Friday to make sure it can handle the increased traffic.
- Have a plan in place for dealing with any technical issues that may arise.
- Make sure your customer service team is prepared for an influx of inquiries.
By following these tips, you can ensure that your website is ready for the Black Friday rush and avoid lost sales.
How To Reduce Cart Abandonment on Black Friday?
When it comes to Black Friday, sales and urgency are key drivers in reducing cart abandonment rates. In 2022, the average Black Friday cart abandonment rate was 79.88%. Although this is slightly lower than the average overall ecommerce abandonment rate of 80.68%, there is still room for improvement.
To help keep your shoppers ‘in the bag’ on Black Friday, making the most of abandonment and conversion rate optimisation services will be most effective in the run up to the big day. By implementing these strategies early on, you can ensure that your site is well-prepared to handle the increased traffic and conversions associated with Black Friday.
There are a few things you can do to set yourself apart from your competitors during the holiday season. Consumers are especially busy during this time of year, so anything you can do to make their lives easier will go a long way.
Consider offering free shipping or other guarantees to sweeten the deal. And make sure your website is easy to navigate and user-friendly – no one wants to struggle with a clunky checkout process when they’re trying to buy gifts for their loved ones.
By taking a few extra steps to improve the customer experience on your site, you’ll be well on your way to boosting sales this holiday season.
The Most Popular Products During Black Friday 2022
Fashion lead the way in sales on Black Friday in 2022, with ecommerce fashion brands seeing a significant boost in traffic and sales. Hoodies, joggers and cardigans were among the most popular items sold during the week leading up to Black Friday, suggesting that consumers were looking for comfortable, casualwear that could be worn at home.
This trend continued on Black Friday itself, with many fashion retailers reporting strong sales of loungewear and other relaxed clothing items. This suggests that consumers are increasingly prioritising comfort and value for money when shopping for clothes online, and that they are willing to take advantage of sales and discounts on items that they would normally purchase anyway.
Overall, the strong performance of the fashion sector on Black Friday demonstrates the continued popularity of online shopping for clothes and other items. With more consumers than ever before looking to shop from the comfort of their own homes, it is clear that ecommerce fashion brands are well-positioned to capitalise on this trend in the coming year.
As we move closer to the 2022 holiday season, retailers are gearing up for another big Black Friday. And when it comes to fashion, T-shirts are expected to be one of the most popular items this year.
Dresses and jumpers/sweaters are also expected to do well, as fashion continues to be a strong category for online sales. Add-to-cart rates for jewellery are also expected to be high, as this sector saw a significant increase last year.
So if you’re looking to update your wardrobe this Black Friday, keep an eye out for deals on these popular items. And be sure to check out our latest report on Fashion Ecommerce Stats and Trends for more insights into the industry.
Other sectors that also see a significant increase in traffic and demand leading up to Black Friday are cosmetics and baby & child products. In fact, these industries see a growth of 6% and 8% respectively during this time period. For businesses operating within the baby & child sector, Black Friday presents a great opportunity to capitalise on the growing demand for family products at lower prices, especially in the lead up to Christmas.
The travel industry accounted for just 5% of the overall amount of traffic during the Black Friday period. This is likely because people are more inclined to book travel around January and New Year timeframe according to online travel industry trends. However, there are still some deals to be had if you know where to look!
Black Friday vs Cyber Monday
The week after Black Friday is one of the busiest times of the year for online retailers. Consumers are still looking for great deals and retailers can capitalize on this by extending their Cyber Monday deals throughout the week. Our report shows that traffic remains high in the week after Black Friday, so retailers should take advantage of this opportunity to boost sales. This data can help retailers understand the best days for ecommerce sales and plan their promotions accordingly. By offering extended deals and promotions, retailers can make the most of the post-Black Friday rush and maximize their sales during this key period.
As we move closer to the biggest shopping event of the year, retailers are preparing their strategies for how to make the most of Black Friday. And with two sales events happening so close to Christmas, anything you can learn from consumer activity can be invaluable for the Christmas shopping period.
Black Friday may only be one day, but you can carry on the hype for a long time after. Here are some things to keep in mind as you plan your Black Friday strategy:
1. Anticipate high demand and plan accordingly
With everyone looking to snag a great deal on Black Friday, demand will be higher than ever. Make sure you have enough inventory to meet this demand, or you risk missing out on sales and disappointing customers.
2. Get your website ready
Your website is going to be the center of all your Black Friday activity, so make sure it’s ready to handle the traffic. This means ensuring that your site is fast and responsive, and that your checkout process is smooth and easy to use.
3. Promote early and often
Don’t wait until the last minute to start promoting your Black Friday deals – start early and build up the hype. Use all your marketing channels, from email and social media to paid ads, to get the word out. And don’t forget to keep promoting even after Black Friday is over – you can extend the sales period by offering Cyber Monday deals or running a post-Black Friday sale.
4. Offer something unique
With so many retailers running Black Friday sales, it’s important to stand out from the crowd. Offer something unique that will entice customers to shop with you instead of someone else. This could be a special discount, a free gift with purchase, or early access to deals.
5. Give your customers what they want
Make sure you know what your customers are looking for before Black Friday arrives. Use data from past years to identify the most popular products and categories, and make sure you have plenty of stock on hand. You can also use this information to create targeted marketing campaigns that speak directly to your audience’s needs and wants.
By following these tips, you can set yourself up for a successful Black Friday – and a profitable holiday season.
ecommerce sales are projected to hit new records this Black Friday and Cyber Monday. If you’re not prepared, your website could suffer from outages, slow load times, and abandoned carts. Use our tips to make sure you’re ready for the biggest online shopping day of the year. By following our advice, you can ensure that your website is able to handle the influx of traffic and keep shoppers coming back all season long. Do you have any other tips for preparing for Black Friday? Share them with us in the comments below!
The History and Importance of Black Friday